Selling of care offerings and the ethicalisation of consumption
Published online on August 31, 2024
Abstract
Marketing Theory, Volume 26, Issue 1, Page 3-23, March 2026.
With care being increasingly present and offered for sale on markets consumers are more often asked to consider ethical questions. However, ethical consumption literature has not paid close attention to how the selling of different care offerings ...
With care being increasingly present and offered for sale on markets consumers are more often asked to consider ethical questions. However, ethical consumption literature has not paid close attention to how the selling of different care offerings ...