Romance in times of crisis: Contingent social synchronization in accelerated love markets
Published online on November 23, 2024
Abstract
Marketing Theory, Volume 26, Issue 1, Page 121-139, March 2026.
This work extends Rosa’s theory of social acceleration drawing on empirical findings from a qualitative study of online dating. Due to an involuntary deceleration in the pace of life during the COVID-19 crisis, online dating platforms moved from being ...
This work extends Rosa’s theory of social acceleration drawing on empirical findings from a qualitative study of online dating. Due to an involuntary deceleration in the pace of life during the COVID-19 crisis, online dating platforms moved from being ...