From artworks to artists’ work: Forming hybrid exchange objects
Published online on January 16, 2025
Abstract
Marketing Theory, Volume 26, Issue 1, Page 163-182, March 2026.
This paper explores processes of economisation in the context of publicly funded visual art exhibitions, a setting that has not traditionally been characterised as a market. It examines modes of exchange in the art world and how artists’ work can be ...
This paper explores processes of economisation in the context of publicly funded visual art exhibitions, a setting that has not traditionally been characterised as a market. It examines modes of exchange in the art world and how artists’ work can be ...