Humanism in marketing: Responsible leadership and the human-to-human approach Widiyanti Ayu Nilasari, Muhamad Iqbal Haqiqi Maramis, Zailan Basri Tamamala, Airlangga University Marketing Theory Published online on March 03, 2025 Abstract Marketing Theory, Volume 26, Issue 1, Page 183-186, March 2026.