Swap party, charity shop, or clothing dump? How consumer activists frame emergent object pathways to discipline their value outcomes
Published online on March 13, 2025
Abstract
Marketing Theory, Ahead of Print.
Consumer activists can change markets to better serve their higher-order values by creating new object pathways, for example, developing collaborative consumption schemes to promote sustainability. But how do activists make sure that new object pathways ...
Consumer activists can change markets to better serve their higher-order values by creating new object pathways, for example, developing collaborative consumption schemes to promote sustainability. But how do activists make sure that new object pathways ...