Ontological (in)security in servicescapes: Consuming the Christmas market experience
Published online on June 19, 2025
Abstract
Marketing Theory, Ahead of Print.
This interpretive, qualitative study explores ontological (in)security within the servicescape of Manchester’s Christmas Market. We scrutinise this temporary setting, revealing evidence of paradoxes which create uncertainty and ontological (in)security ...
This interpretive, qualitative study explores ontological (in)security within the servicescape of Manchester’s Christmas Market. We scrutinise this temporary setting, revealing evidence of paradoxes which create uncertainty and ontological (in)security ...