Timescapes of brand co-creation: A time-based multi-stakeholder place branding framework
Published online on November 07, 2025
Abstract
Marketing Theory, Ahead of Print.
Brands are not static and evolve over time, yet the critical role of time in brand dynamics remains under-theorised. This paper proposes a time-based framework for place brand co-creation. It examines how time explains three key components of multi-...
Brands are not static and evolve over time, yet the critical role of time in brand dynamics remains under-theorised. This paper proposes a time-based framework for place brand co-creation. It examines how time explains three key components of multi-...