Examining Black female narratives in Nollywood films: A feminist standpoint and subjective personal introspection approach to marketing representation

Temitope Sarah Bodunrin, School of Business and Creative Industries, University of the West of Scotland London Campus

Published online on February 19, 2026

Abstract

Marketing Theory, Ahead of Print.
This paper advances Transformative Consumer Research (TCR) by analysing postcolonial media environments through an integration of Feminist Standpoint Theory (FST) and a standpoint-anchored form of Subjective Personal Introspection (SPI). Focussing on ...