Consumer research comics: Multi-representational knowledge and regenerative translations of consumer behaviour
Published online on March 13, 2026
Abstract
Marketing Theory, Ahead of Print.
This paper expands non-representational theory’s emphasis on translation by exploring the potential of comic-based research (CBR) to illuminate consumer behaviour and intensify knowledge translation processes. CBR uses art-full mechanisms of knowledge ...
This paper expands non-representational theory’s emphasis on translation by exploring the potential of comic-based research (CBR) to illuminate consumer behaviour and intensify knowledge translation processes. CBR uses art-full mechanisms of knowledge ...