Sustainable eco-systems, marketing and consumption: Perspectives from Marketing Theory
Published online on April 20, 2026
Abstract
Marketing Theory, Ahead of Print.
The literature on socio-ecological issues, sustainability, green marketing and green consumption in marketing and consumer research is vast, butMarketing Theoryhas carved out a distinctive, critical space in this arena. In this article, the paper ...
The literature on socio-ecological issues, sustainability, green marketing and green consumption in marketing and consumer research is vast, butMarketing Theoryhas carved out a distinctive, critical space in this arena. In this article, the paper ...