Disabling atmospheres: How consumers with disabilities experience affects of abnormalcy and ableism in the marketplace
Published online on January 10, 2026
Abstract
Marketing Theory, Ahead of Print.
To date, understanding of atmospheres in marketing theory has concentrated primarily on how those who are able-bodied navigate, consume and experience marketplace settings. To address this, we conduct a conceptual review of marketplace accessibility ...
To date, understanding of atmospheres in marketing theory has concentrated primarily on how those who are able-bodied navigate, consume and experience marketplace settings. To address this, we conduct a conceptual review of marketplace accessibility ...