(Non)representational atmospheric methods: Comfort zones, weather, and tuning into the high street
Published online on September 12, 2025
Abstract
Marketing Theory, Ahead of Print.
The cultivation of pleasurable atmospheres is important for revitalising the UK’s high streets. However, existing literature cautions atmospheres are challenging to research, especially when adopting more ‘traditional’ or representational methods alone, ...
The cultivation of pleasurable atmospheres is important for revitalising the UK’s high streets. However, existing literature cautions atmospheres are challenging to research, especially when adopting more ‘traditional’ or representational methods alone, ...