Inclusionary labor: Theorizing the relationship between consumers’ inclusion and exclusion in the marketplace
Published online on December 16, 2025
Abstract
Marketing Theory, Ahead of Print.
Marketing and consumer research predominantly conceptualize inclusion and exclusion as dichotomous or merely coexisting, leaving their relationship undertheorized. This paper explores their dialectical interplay in market interactions through the ...
Marketing and consumer research predominantly conceptualize inclusion and exclusion as dichotomous or merely coexisting, leaving their relationship undertheorized. This paper explores their dialectical interplay in market interactions through the ...