Journalism in times of blurring boundaries between journalism, PR and advertising

Uta RussmannUniversity of Innsbruck, Sabine Einwiller, University of Vienna, Jens Seiffert-BrockmannVienna University of Economics and Business, Lina StürmerUniversity of Vienna, Gisela ReiterFHWien der WKW, University of Applied Sciences for Management

Journalism: Theory, Practice & Criticism

Published online on December 08, 2025

Abstract

Journalism, Ahead of Print.
The focus of this study are the blurring boundaries between journalism, PR and advertising from the perspective of journalism. The results of 27 semi-structured interviews with journalists, journalists/content producers and former journalists in Austria ...