“The Employment Landscape Has Shifted Massively, and We Must Shift With It”: A Review of Sports Public Relations Courses within Sports Communication Programs
Journalism & Mass Communication Educator
Published online on September 27, 2025
Abstract
Journalism & Mass Communication Educator, Volume 81, Issue 1, Page 58-72, March 2026.
Undergraduate sports communication programs have increased in popularity. Recent studies have reviewed the sports journalism side of the industry, but there is scant research regarding sports public relations. This exploratory study reviewed sports ...
Undergraduate sports communication programs have increased in popularity. Recent studies have reviewed the sports journalism side of the industry, but there is scant research regarding sports public relations. This exploratory study reviewed sports ...