Generative AI Through the Eyes of Aspiring PR Professionals in the United States: A Q-Methodology Study
Journalism & Mass Communication Educator
Published online on October 16, 2025
Abstract
Journalism & Mass Communication Educator, Ahead of Print.
This study examines U.S. college public relations (PR) students’ perspectives on the impact of generative artificial intelligence (AI) on PR careers using Q methodology. The 36-statement Q sample was developed around four constructs from the extended ...
This study examines U.S. college public relations (PR) students’ perspectives on the impact of generative artificial intelligence (AI) on PR careers using Q methodology. The 36-statement Q sample was developed around four constructs from the extended ...