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LinkedIn as a Mentorship Hub: Unlocking the Power of Social Media for Sustained Student Engagement with Alumni

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Journalism & Mass Communication Educator

Published online on

Abstract

Journalism & Mass Communication Educator, Ahead of Print.
This case study evaluates Crosby Kids (CK), a private LinkedIn-based mentorship community that links journalism students at a historically Black university with alumni professionals. Grounded in Social Identity Theory, it examines engagement, perceived ...