Does user-generated video content motivate individuals to visit a destination? A non-visitor typology
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 12, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 302-317, April 2026.
Νon-visitors comprise a lucrative but underexplored segment in the tourism literature. This study fills a research gap on non-visitors by proposing a new typology contributing to a better understanding of their travel motivations and intentions to visit ...
Νon-visitors comprise a lucrative but underexplored segment in the tourism literature. This study fills a research gap on non-visitors by proposing a new typology contributing to a better understanding of their travel motivations and intentions to visit ...