Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 12, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 279-301, April 2026.
This research endeavors to analyze the impact of sustainability practices (SP) on the revisit intentions (RVI) and recommendation intentions (RCI) of young professionals staying in budget hotels through the mediating effect of guest comfort (GC). The ...
This research endeavors to analyze the impact of sustainability practices (SP) on the revisit intentions (RVI) and recommendation intentions (RCI) of young professionals staying in budget hotels through the mediating effect of guest comfort (GC). The ...