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Exploring the influence of cultural values on green purchasing and its consequence

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Volume 32, Issue 2, Page 318-335, April 2026.
The principal aim of this research is to elucidate the causal dynamics among cultural values (namely collectivism, long-term orientation, and power distance), ethical attitudes (with a focus on teleological evaluation), and the propensity of consumers to ...