Direct online booking competence of five-star hotels: Model development on web/mobile sites
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on September 04, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 426-447, April 2026.
Hotel businesses focus on diversifying the tools on their hotel web and mobile sites to drive higher returns, conversions, and profit. This orientation has also converged with the pandemic effects. In response to these challenges and opportunities, this ...
Hotel businesses focus on diversifying the tools on their hotel web and mobile sites to drive higher returns, conversions, and profit. This orientation has also converged with the pandemic effects. In response to these challenges and opportunities, this ...