Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on October 18, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 522-543, April 2026.
This study used a mixed-methods design combining qualitative interviews (30 respondents: pet owners and nonpet owners) and quantitative questionnaires (832 valid samples) based on the extended theory of planned behavior (TPB) to explore the formation of ...
This study used a mixed-methods design combining qualitative interviews (30 respondents: pet owners and nonpet owners) and quantitative questionnaires (832 valid samples) based on the extended theory of planned behavior (TPB) to explore the formation of ...