Eco-Chic stays: The influence of green communication on guest booking intentions
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on November 13, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 652-669, April 2026.
In this paper, we examine how green communication impacts luxury hotel bookings using data from China. To determine whether green communication has an impact on guests’ decision-making processes, 384 questionnaires were distributed across four major ...
In this paper, we examine how green communication impacts luxury hotel bookings using data from China. To determine whether green communication has an impact on guests’ decision-making processes, 384 questionnaires were distributed across four major ...