The effects of Bollywood film-induced tour guiding on revisit intentions and destination image
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on December 05, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 670-692, April 2026.
Film-induced tour guiding is evolving as a hybrid of storytelling and information and communication technologies. It is a contemporary approach to tour guiding with the sharing of visual, vocal, and celebrity effects via audiovisual clips before and on-...
Film-induced tour guiding is evolving as a hybrid of storytelling and information and communication technologies. It is a contemporary approach to tour guiding with the sharing of visual, vocal, and celebrity effects via audiovisual clips before and on-...