Heterogeneity of tourists’ destination brand experiences: A segmentation analysis
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on November 14, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 693-708, April 2026.
Destination brand experiences (DBEs) have been one of the crucial attributes for establishing differentiation, uniqueness and competitive advantages in tourism. Although existing research tend to evaluate tourists’ DBEs as homogeneous, tourists in reality ...
Destination brand experiences (DBEs) have been one of the crucial attributes for establishing differentiation, uniqueness and competitive advantages in tourism. Although existing research tend to evaluate tourists’ DBEs as homogeneous, tourists in reality ...