The role of psychographic personality traits in shaping marketing strategies for Indonesia's tourism sector
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 28, 2026
Abstract
Journal of Vacation Marketing, Volume 32, Issue 3, Page 882-896, July 2026.
This study investigates international tourists’ personality-based psychographic traits and their destination preferences in Indonesia. Given the increasing importance of understanding diverse tourist behaviours to support sustainable destination ...
This study investigates international tourists’ personality-based psychographic traits and their destination preferences in Indonesia. Given the increasing importance of understanding diverse tourist behaviours to support sustainable destination ...