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Exploring the psychological benefits of value co-creation in tourism: Enhancing hedonic and eudaimonic well-being through empowerment, social connectedness, and positive emotions

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
AbstractThis study investigates the psychological benefits of value co-creation in tourism, focusing on its effect on hedonic and eudaimonic well-being. Although tourism has conventionally been associated with hedonic consumption, less consideration has ...