Exploring tourist hesitancy about shared mobility during vacations: A text-mining and cluster analysis
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 15, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This study investigates tourists’ barriers to adopting shared-mobility services, an area not extensively explored in the tourism literature. Utilizing a multi-method approach that includes a survey, text mining of online reviews, and hierarchical cluster ...
This study investigates tourists’ barriers to adopting shared-mobility services, an area not extensively explored in the tourism literature. Utilizing a multi-method approach that includes a survey, text mining of online reviews, and hierarchical cluster ...