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Travel through time: Harnessing nostalgic Instagram content to overcome travel barriers

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
This study investigates how nostalgic destination-generated content on social media impacts travel intentions, emotional responses, and attitudes, with social influence as a moderating factor. Three experiments tested the hypotheses: Study 1 assessed ...