Tourism village competitiveness analysis using MCDA approach (MACBETH technique)
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 18, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Given the rising hype of tourism villages and the highly competitive market, it becomes a pre-requisite for tourism villages to ensure tourism competitiveness. This study aims at evaluating the competitiveness of the top tourism villages across the globe ...
Given the rising hype of tourism villages and the highly competitive market, it becomes a pre-requisite for tourism villages to ensure tourism competitiveness. This study aims at evaluating the competitiveness of the top tourism villages across the globe ...