The value co-creation of tourists in grassland tourism: A more-than-human perspective
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 21, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Encouraging tourists to participate actively in grassland tourism co-creation is an effective strategy to promote sustainable tourism development. This paper adopts a more-than-human perspective, taking Hulunbuir Grassland as a case study, uses the ...
Encouraging tourists to participate actively in grassland tourism co-creation is an effective strategy to promote sustainable tourism development. This paper adopts a more-than-human perspective, taking Hulunbuir Grassland as a case study, uses the ...