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The interaction ritual sense of tourist check-in short videos: A new lens on visit intention

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
Despite the growing influence of Tourist Check-in Short Videos (TCSVs) on social media platforms, understanding how these videos shape visit intentions remains a gap in the literature. Drawing on the Interaction Ritual Chain (IR) theory, we investigate ...