Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on July 23, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
As the use of short-form tourism video (STV) advertisements grows in destination marketing, this study examines the persuasiveness of overt and covert forms of these advertisements. By leveraging the persuasion knowledge model, the research proposes a ...
As the use of short-form tourism video (STV) advertisements grows in destination marketing, this study examines the persuasiveness of overt and covert forms of these advertisements. By leveraging the persuasion knowledge model, the research proposes a ...