Innovative framework for the analysis of the effects of destination personality on behavioral results: The mediating role of self-congruity
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on July 25, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Amid growing interest from both academia and destination marketing organizations (DMOs), destination personality has emerged as a strategic lever for differentiation in a highly competitive tourism market. This study proposes a robust methodological ...
Amid growing interest from both academia and destination marketing organizations (DMOs), destination personality has emerged as a strategic lever for differentiation in a highly competitive tourism market. This study proposes a robust methodological ...