Solo traveler motivation: Identifying consumer archetypes using functional attitude theory
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 12, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
As solo leisure travel increases among U.S. residents, marketers can benefit from a more comprehensive understanding of this consumer segment. Applying Functional Attitude Theory, we conducted a mixed-methods factor analysis (N= 30) to categorize the ...
As solo leisure travel increases among U.S. residents, marketers can benefit from a more comprehensive understanding of this consumer segment. Applying Functional Attitude Theory, we conducted a mixed-methods factor analysis (N= 30) to categorize the ...