Examining the consequences of sponsorship disclosures on travel influencer-social media user relationships: A journey of expectancy violation
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on September 25, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This study aims to examine the effects of social media influencers’ sponsorship disclosure on social media users’ behavioral outcomes (i.e., influencer avoidance and destination avoidance) and whether social media users’ expectancy violation mediates ...
This study aims to examine the effects of social media influencers’ sponsorship disclosure on social media users’ behavioral outcomes (i.e., influencer avoidance and destination avoidance) and whether social media users’ expectancy violation mediates ...