Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal, framing strategy, and tourist attributes
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on October 15, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Studies are scarce on examining the influences of tourism marketing messages on tourists’ perceived message authenticity and destination trust, particularly in the post-crisis contexts. Drawing from the construal level theory and the prospect theory, and ...
Studies are scarce on examining the influences of tourism marketing messages on tourists’ perceived message authenticity and destination trust, particularly in the post-crisis contexts. Drawing from the construal level theory and the prospect theory, and ...