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Overcoming constraints in rural tourism: A psychological disengagement perspective on young travelers

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
Although young travelers have been recognized as a key segment in rural tourism, effective marketing approaches targeting this group have yet to be fully implemented. Addressing this gap, this study examines how perceived constraints in rural tourism ...