Regional tourism destination brand identity formation via social media: A mixed methods study
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on October 27, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This study examines the influence of social media on regional destination brand identity, addressing post-COVID-19 challenges for regional destinations through the Adaptive Control of Thought-Rational (ACT-R) theory framework. We conducted two studies: a ...
This study examines the influence of social media on regional destination brand identity, addressing post-COVID-19 challenges for regional destinations through the Adaptive Control of Thought-Rational (ACT-R) theory framework. We conducted two studies: a ...