Unveiling the impact of short video narratives in China's national parks on user engagement behaviors
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on December 09, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Compared to traditional media, national parks increasingly rely on social media for information dissemination and knowledge popularization. Little research has explored the impact and mechanism of short video narratives on user engagement behavior in ...
Compared to traditional media, national parks increasingly rely on social media for information dissemination and knowledge popularization. Little research has explored the impact and mechanism of short video narratives on user engagement behavior in ...