Uniqueness versus superficial accuracy: The perceived accuracy of GPTs for travel decision-making
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on January 27, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
The study aims to uncover the factors influencing tourists’ acceptance of GPTs for travel decision-making and how they perceive the accuracy of GPTs, using an interaction-centric approach and assemblage theory. The study is situated in the pre-trip phase ...
The study aims to uncover the factors influencing tourists’ acceptance of GPTs for travel decision-making and how they perceive the accuracy of GPTs, using an interaction-centric approach and assemblage theory. The study is situated in the pre-trip phase ...