Marketing low-altitude tourism: How value-based drivers and safety risk shape consumer adoption
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on February 05, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Low-altitude tourism is emerging as an innovative form of travel enabled by new aviation technologies and policy support, yet its consumer adoption remains underexplored. This study integrates the Extended Norm Activation Model and the Emotion-Driven ...
Low-altitude tourism is emerging as an innovative form of travel enabled by new aviation technologies and policy support, yet its consumer adoption remains underexplored. This study integrates the Extended Norm Activation Model and the Emotion-Driven ...