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Echoes of the familiar: How mental imagery and destination awareness affect attraction dupes?

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
This research examines how visual similarity between Domestic Dupe Attractions (DDAs) and Famous Foreign Attractions (FFAs) shapes tourists’ mental imagery and travel intentions. Across three experiments, results demonstrate that higher DDA–FFA visual ...