The impact of retouched travel photos on social media audiences’ perceptions of authenticity, perceived aesthetics and impulse travel intention
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on February 27, 2026
Abstract
Journal of Vacation Marketing, Volume 32, Issue 3, Page 1062-1076, July 2026.
While retouched photos on social media have been argued to be at best inauthentic and at worst fake, this study employs a negotiated authenticity lens in combination with aesthetics theory to investigate how social media audiences perceive the ...
While retouched photos on social media have been argued to be at best inauthentic and at worst fake, this study employs a negotiated authenticity lens in combination with aesthetics theory to investigate how social media audiences perceive the ...