Visitors’ self-expansion and perceived brand authenticity in a cultural heritage tourism destination
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on January 24, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This paper discusses the influence of brand experience in tourism destinations on visitor behavioral intentions. The study developed and tested a conceptual model by integrating this theoretical relationship. The test involved 432 valid responses that ...
This paper discusses the influence of brand experience in tourism destinations on visitor behavioral intentions. The study developed and tested a conceptual model by integrating this theoretical relationship. The test involved 432 valid responses that ...