Mindful escapes: Unveiling the transformative wellness journeys of generation Z
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on February 13, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Wellness tourism has emerged as a prominent source of healing and stress relief, significantly enhancing the tourist experience. This present study aims to analyze the mindfulness journey of Generation Z (Gen Z) during their visits to wellness centers. ...
Wellness tourism has emerged as a prominent source of healing and stress relief, significantly enhancing the tourist experience. This present study aims to analyze the mindfulness journey of Generation Z (Gen Z) during their visits to wellness centers. ...