Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on February 18, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This article aims to contribute to country branding using market segmentation principles relying on the perceptions of citizens about a country brand. An online survey research in the form of a structured questionnaire was utilized in this study, yielding ...
This article aims to contribute to country branding using market segmentation principles relying on the perceptions of citizens about a country brand. An online survey research in the form of a structured questionnaire was utilized in this study, yielding ...