How can tourism advertising language make cultural heritage sites more popular?
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on February 26, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Advertising language plays a crucial role in tourism marketing. However, scholars have overlooked the differentiated effects of various types of advertising language in cultural heritage tourism marketing. To fill this gap, our study examines the ...
Advertising language plays a crucial role in tourism marketing. However, scholars have overlooked the differentiated effects of various types of advertising language in cultural heritage tourism marketing. To fill this gap, our study examines the ...