Destination gamification unveiled: Developing and applying the destination gamification scale
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 21, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Destination gamification has emerged as a significant strategy for enhancing tourist attraction. This study adopts a mixed-methods approach, utilizing both qualitative and quantitative methods to conceptualize destination gamification and examine its ...
Destination gamification has emerged as a significant strategy for enhancing tourist attraction. This study adopts a mixed-methods approach, utilizing both qualitative and quantitative methods to conceptualize destination gamification and examine its ...