Entwined tenets of destination evangelism and commitment in social-media-based travel community

Purvendu Sharma, Indian Institute of Management Indore, Abhinav Sharma, Goa Institute of Management, Shivan Sanjay Patel, T A Pai Management Institute, Manipal Academy of Higher Education

Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on February 21, 2025

Abstract

Journal of Vacation Marketing, Ahead of Print.
The present study aims to improve our understanding of destination evangelism, commitment, and engagement in the context of social-media-based travel communities (SMTCs). Additionally, it investigates distinct antecedents and outcomes, adding unique ...